This year, playing Holi in a public place is banned because of the pandemic but don’t let that dampen your spirits. eCoexist Enterprises, an organization that stands at the forefront of eco-friendly products around Indian festivals, makes and promotes natural Holi colours under the brand name ‘Rang Dulaar’. Their campaign ‘Safe Festivals’ continues this year too encouraging people to ‘play a little holi’. Play, joy and celebrations are essential to holistic health and wellbeing. Happiness promotes good immunity so this year, grab yourself small doses of natural colour available in 15g dabbis. Just a dab on each other’s cheeks is enough to spread love and joy in these globally trying times.
While we slow down on the crazy celebrations this year, let’s not slow down on our learnings. Let’s pledge to stay away from toxic, chemical-laden colours from now on. These colours are hundred percent natural, agro-based, and the raw materials they use are turmeric, beetroot, indigo, rice flour. They don’t use any food colouring or preservative. They are free from any chemical content. Their colours are also endorsed by MPCB (Maharashtra Pollution Control Board). What’s even better is that these colours are being produced and packaged by women self- help groups and generate earnings for them.
Visit the eCoexist website to read more and call +91 9049146644 to order.
