Verry India and its designers have drawn the entire dhol-tasha pathak on a blackboard with their own hands, in the form of calligraphy.
Verry India is a home-grown brand. It has the most quirky and out-of-the-box products to sell. So for their office’s Verry Indiacha Raja, they stuck to what they know best. Together all of them took chalks to draw on huge blackboards. They’ve replicated an entire dhol-tasha pathak. When you look closely you’ll see the characters are gleeful and happy. Their smiles are contagious. And how I wish I could join their procession!!
Verry India has been celebrating Ganeshostav for many years now. When I spoke to their Marketing Head, Dipti Pathak she shared that this was in fact started by their ex-employees very many years ago. It’s literally like the tradition was handed over to them by their seniors and they are proudly and happily carrying it forward.
The Ganpati Idol is without any colour. It’s pure shadu maati and only the deity’s eyes are painted. That too with organic colours only. There’s no other article used for the decoration. It’s simple, to the point and touching our hearts with its art.
Urbanly is ending this year’s #bappamazanirala series today. The overwhelming response was unexpected and humbling. For those whose Ganpati we couldn’t feature this year, do know we wish we could prolong this year’s festivities so we could show them all. But again maybe the entire year won’t be enough.
Team Urbanly thanks each and every one of its readers, participants and well-wishers for their involvement with us.
