Tata Safari- the name itself creates an image of a big, strong, burly SUV in our minds. Not just that, the word SUV itself, for an entire generation, was synonymous for Tata’s iconic Safari. A firmament in the automotive enthusiast’s world for more than 20 years, it also served as a pillar of strength for the brand itself – it was for a long time positioned as the company’s flagship product. It was the most important of the Si-Su-Sa coined from the initials of the flag bearing models of the brand namely Sierra, Sumo and Safari.
The Safari was the first made-in-India 4WD SUV and soon after its launch in 1998, received a humongous response from the audiences because of its bold look, off-road capabilities and comfortable ride.
The Safari was popular among enthusiasts, even politicians preferred it and even now is a part of the PMs Convoy. For India’s rapidly rising middle class, the Safari presented itself to be an aspiration in the 90s and early 2000s. Nothing could even come close to the sheer comfort that it provided and the towering stance that it had, made the puny hatchbacks of the day look well, puny and unimportant. Everyone important or powerful made a beeline for it.
Safari as vehicle went through lot of changes & updates, later Tata motors stopped this product from year 2019 but auto purists always wanted this beauty to be back on road in different avatar
New SAFARI – Project Gravitas
Tata announced somewhere late 2019 about big SUV but leaks suggested that it would be named Gravitas. Considering surge for SUV in Indian Market everybody was looking forward to it. Tata Pulled rabbit out of hat by naming this upcoming SUV as new TATA SAFARI, it was revealed later that code name for project was Gravitas.
Tata Safari 2021 – When is it coming???
Tata has just launched a video teaser which confirms the launch date of the Safari. The much-awaited Safari SUV is going to launch on 22nd February 2021 as confirmed by the teaser. The video has been uploaded on Tata’s YouTube channel. The video does not show much, but it does say “Reclaim your life” and “22.02.2021”. The ‘Reclaim your life’
It would be offered across 6 trims levels, pricing will start from 18 lakhs & will go upto 23 lakhs as per sources
